Beautycon is a worldwide beauty festival that brings consumers, brands, and creators from all over together to explore different makeup brands, hair care, and so much more. When looking up tickets to Beautycon most of the brands that ae highlighted focus on make-up and skin care, but they also have variety of hair care brands present as well. A number of hair companies came out with an opportunity for fans/consumers to learn about new products, try out hair care techniques, and walk away with free products. A couple of popular brands in the natural hair community like Shea Moisture and OGX beauty were available for product referrals and free hair consultations. At these booths consumers could find a number of representatives that had a variety of different hair textures. A representative from the Shea Moisture booth explained, “We make sure to have a diverse group of workers at our booth so our clients can see how the products work on hair similar to their own”.
There was also a huge representation of the natural hair community present at Beautycon. Women and men rocking all types of styles from multi-color box braids to their natural afros. There was a huge sense of natural hair pride flowing through the event. Everyone in attendance was able to walk out with a number of free full-size products that they could test out at home before committing to buying it in store. For some Beautycon goers who brought a specific type of ticket, they were able to pick up a silver Beautycon bag that was stuffed with a variety of beauty products. This bag included natural hair products like Shea moisture Silicone
Free Leave in Treatment, Cantu beauty’s new Defining Cream from their new line, and OGX beauty’s Argan Oil of Morocco Dry Shampoo. Beautycon made sure to include the natural hair community in the beauty conversation.